Trần Chính
Nam Sinh
Brand Identity · Art Direction · Exhibition · Design that tells stories
Creativity with logic.
Visuals with soul.
Nam Sinh is a Graphic Designer & Brand Storyteller who believes every remarkable creative idea must be anchored in clear logic. He treats design as a language: layout and hierarchy are the skeleton, typography is its living form, and color is emotion programmed with intent.
From restaurant branding in Berlin to exhibition art direction at QuangSan Art Museum with L'Officiel Vietnam - Nam Sinh operates at both poles: the strategic mind of a Creative Director and the meticulous craft of a Brand Designer. He doesn't just "make things pretty" - he builds identity systems that last.
At Chạm AI, Nam Sinh owns the entire visual depth of a project - from brand identity and UI/UX to exhibition concepts and motion. Fluent in Blender 3D and Webflow, he can realize any concept without depending on third parties.
From concept to execution.
Brand Identity & Visual System
Builds complete brand identity systems - from logo, typography and color to guidelines applied consistently across every touchpoint.
Art Direction & Exhibition
Art direction for exhibitions, events and fan meetings - spatial concepts, experience flows and visual narratives from start to finish.
UI/UX Design & Webflow
Designs user interfaces from sitemap and wireframe to prototype - implemented directly in Webflow with SEO and performance optimization.
3D Design & Motion
Builds 3D worlds in Blender - from exhibition trailers and motion graphics to product visualization - bringing spatial depth to visual storytelling.
Work that shipped.
UMAMI Restaurant - Berlin
Complete rebranding for a Vietnamese restaurant chain in Berlin. Rebuilt the identity system from logo and color to the entire visual language - connecting traditional culinary soul with an international market.
Creative ManagerTime Perception / TRUOT NHIP DONG
Art Director & Exhibition Manager for L'Officiel Vietnam's O-hope exhibition at QuangSan Art Museum. A 6-month thesis project exploring the perception of time in modern life through spatial design and motion.
Art DirectorBELOVED - Bui Cong Nam 2nd Fanmeeting
Creative direction of all visuals and space for artist Bùi Công Nam's fan meeting - from event identity and stage concept to every piece of communication collateral.
Creative DirectorClimate Asia - Singapore
Project Manager & Art Director for the Climate Asia website in Singapore. Designed the sitemap and UI/UX system with a focus on SEO, performance and load speed across devices.
Art Director · PMMETA ART - String Theory
Art Director for the Digital Art & Design department's graduation exhibition. A 6-month concept - exhibition space planning, content curation and visual direction for the entire event.
Art DirectorGIANH Green Sticky Rice - Sala Bistro
Complete brand identity for a traditional Vietnamese culinary product at Sala Bistro, Saigon - honoring local cultural values through a contemporary design language.
Brand Designer