/09 · CONTENT · Content · Livestream

Lâm

Content Strategist & Livestream Producer · Chạm AI Agency

Building content that holds attention, from strategy pieces to live selling scripts.

A live selling session is not two hours of continuous talking. It is a structure with rhythm: a hook in the first 30 seconds, repeating close moments, breathing room so late joiners can catch up, and a final push.

Lâm builds that structure for brands as a framework script rather than a word for word script, so the host stays natural without drifting. The same logic applies to written content: answer the question up front, evidence in the body, a clear next step at the end.

Once a brand runs an AI Agent in chat, the live script and the agent replies need one shared voice, so customers do not meet two different personalities.

Responsibilities

Core work

Live selling scripts

Session structure by time markers: opening hook, product loops, close moments and the final push.

Content strategy

Mapping topics across the funnel: content that attracts strangers, builds trust and closes.

Viewer psychology

Designing reasons to stay and reasons to buy now: real scarcity, social proof and objection handling on air.

Voice consistency

Keeping one brand voice across livestream, articles and AI Agent replies.

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How is a live selling script built?

Quick summary: Lâm leads content strategy and livestream production at Chạm AI Agency. The work covers framework scripts for live selling sessions, funnel based topic planning and keeping one brand voice across livestream, articles and the AI Agent. A framework script focuses on 4 markers: holding attention in the first 30 seconds, the product loop, repeating close moments and the final push, instead of a word for word script that makes the host sound stiff.

How long should a live session run?

Common sessions run 60 to 120 minutes. More important than length is the repeat cycle: every 10 to 15 minutes there should be another product loop and a close moment, because viewers arriving mid session never heard the opening.

How is a framework script different from a full script?

A framework script fixes time markers, required messages and the closing lines, leaving the phrasing to the host. A word for word script makes the delivery stiff and hard to combine with live comments.

What connects livestream content and an AI Agent?

Both speak for the brand. If the livestream is warm and casual while the AI Agent replies stiffly, customers sense two personalities. The brand voice document should therefore serve both people and agents.