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/12 · SEO · SEO Specialist

Minh Ngọc

SEO Specialist · Chạm AI Agency

Search engine optimisation from technical audit and keyword strategy to link building.

Great content nobody can crawl is content nobody sees. Minh Ngọc owns the technical foundation: crawlability, load speed, internal link structure and site architecture.

This is deliberately separate from GEO. GEO is about whether AI assistants cite the content; technical SEO is about whether pages get crawled, indexed and ranked in classic search results. They support each other, they do not replace each other.

The order of work is always the same: fix what is blocking first, optimise what is running second. A page blocked from indexing makes every content effort worth nothing. An audit usually covers 4 areas: crawlability, speed against the 3 Core Web Vitals thresholds, link structure and duplicate content.

Responsibilities

Core work

Technical audit

Reviewing crawlability, indexation, error pages, redirects, canonical tags and duplicate content.

Speed & Core Web Vitals

Finding the real performance bottleneck. Three thresholds to hit: LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1.

Keyword strategy

Grouping keywords by intent so several pages do not compete for one query.

Internal link architecture

Directing link equity to important pages and guiding readers to the right next step.

Need to talk about this area?

Contact Chạm AI → Services SEO + GEO Audit tool Bản tiếng Việt

FAQ - Frequently asked questions

How is technical SEO different from GEO?

Quick summary: Minh Ngọc owns technical SEO at Chạm AI Agency: technical audits, page speed and Core Web Vitals, intent based keyword strategy, internal link architecture and site structure. This is separate from GEO. GEO is about whether AI assistants cite the content, while technical SEO is about whether pages get crawled, indexed and ranked in classic search. The working rule is to fix what is blocking before optimising what already runs.

What should a technical SEO audit check first?

Whether pages are blocked from indexing, whether canonical tags point correctly, and how many 404s or redirect chains exist. This group of errors makes every downstream content effort pointless.

Does page speed affect rankings much?

Speed is one factor among many, not the deciding one. But a slow page loses people before they read, so the real damage shows up in bounce and conversion more than in position.

Is SEO still needed once GEO is in place?

Yes. Most traffic still comes from classic search results, and AI assistants themselves draw from well indexed pages. A weak technical foundation weakens both directions.