/08 · GROWTH · Marketing

Tài

Marketing Lead · Chạm AI Agency

Integrated multi channel marketing: performance, brand, PR and AI powered ads.

Ad money is easy to spend and hard to measure. Tài owns budget allocation and measurement: which channel brings strangers in, which one closes, and what each unit of spend actually buys.

The method is separating operational metrics from business metrics. Impressions and engagement tell you the ads are running. Only cost per real customer answers whether the budget should go up. A campaign usually needs at least a few dozen conversions, often 30 or more, before the numbers are worth reading.

This connects to the content and AI Agent work: ads bring people in, content keeps them, the agent answers and closes. Break one link and the other two are wasted.

Responsibilities

Core work

Budget allocation

Splitting spend across the funnel instead of pouring everything into people who were already ready to buy.

Measurement & reporting

Building a compact metric set around 3 business numbers: cost per real customer, conversion rate by channel and customer lifetime value, kept separate from the 5 operational numbers such as impressions and clicks.

Multi channel campaigns

Running and optimising campaigns on the platforms that matter in Vietnam, by objective.

Brand & PR alignment

Keeping brand messaging consistent between performance advertising and communications.

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What does the Marketing Lead own at Chạm AI?

Quick summary: Tài leads integrated marketing at Chạm AI Agency: allocating ad budget across the funnel, running multi channel campaigns, building the measurement framework and aligning performance advertising with brand work. The working principle is to separate operational metrics from business metrics. Impressions and clicks only confirm the ads are running, while decisions to raise or cut budget must rest on cost per real customer.

How much should a small business start with on ads?

There is no universal number. The safer approach is one channel and one narrow audience, run long enough to collect at least a few dozen conversions before reading the data. A thin budget spread across many channels never produces reliable signal.

Which metric deserves the most attention?

Cost per real customer, not cost per click or per impression. A campaign with cheap clicks that nobody buys from is more expensive than one with pricier clicks that closes orders.

How do ads and an AI Agent relate?

Ads bring interested people to a website or chat. If nobody answers the moment they ask, most of that paid traffic falls away. An AI Agent on duty around the clock keeps that share.